Who Am I Aiming These Shoes At?

The primary target for this product is going to be females from 21-30 that make around $25,000 a year. In this age range, the market starts to establish and develop what brands they are loyal to. If we can capture them from the beginning we can make them clients and get return business from them. It is known that younger females have a lot more shoes than their older counterparts but they also have a wider array of brands and also a bit cheaper. Females in their 20's tend to make purchase decisions dependent upon value and so for them, buying a higher priced product is a better choice then the cheaper version.