Many of us have an idea for a branded fashion product that is missing in the world. Design and brand a fashion product that you think is missing from the marketplace. Before you start you will need to conduct research to see if it already exists. Also, you should figure out if there is a need for the product. Use current periodicals such as Women's Wear Daily or WWD Accessories to help you with your research. Explain your findings to the class.
A lot of us have heard of the vending machines in the clubs that have the flats in them so when a girl goes out, if their feet start hurting they can buy a pair of flats and just wear them. Well this is obviously a pretty good idea but why not take it another step? I want to make a brand that sells high-end stilettos and boots, but instead of making the girl buy the ugly flats in the vending machine if they’re even available. I would just make that same style of the heel into a flat so the girl has the option of purchasing the flat with the heel. All of the footwear is going to be limited on the quantity that’s made.
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