We often joke that Stefanie and I have it the worst because we have 3 classes with Pinto this quarter, this has worked out to our advantage if anything. All 3 classes are different animals but all work together in the same ecosystem, if you know what I mean. Branding is about stepping outside of the box and being yourself, unique, and listening to your customer’s wants. By being nobody else but yourself and promoting that as a brand you can make a mark in history. Storytelling is also one of the biggest components of branding. By creating an image, concept, and identity with your client you can create, establish, and reinforce a strong emotional connection with them. Pinto helped us to understand these concepts in depth, not just straight from the book but he showed us situations that no other instructor has and made us realize that everyday things are powerful brands. The book was also excellent, it took designers that have been around for years and broke down their branding strategies and identified their consumer and how their spoke to them. One of the great things about the book was not only did they profile experienced designers but they also new designers that I’ve never even heard of.
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