"In her words, she realized "that few women really can afford a $2,000 dress, so I would love to design clothing that people can actually afford."
The identity and image I want to create and project is high end footwear for women. But that market that I want to attract is a young professional women who is socially active. The brand is going to focus on empowering women with advertising and marketing strategies. Power For All Womankind will donate money and time to organizations that focus on empowering young women.
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