"The evolution of a product or brand, moreover, is different from just dropping one idea in favor of another. Once a brand identity is established, it can be enhanced..."
I want to create a brand that sells high end stilettos and boots and also sells the same styles in a flat. When a woman gets tired of the heels she can slip them off and put on some flats that are in the exact same style. The heel version will retail for about $200-$300, whatever the heel retails for, the flat will retail for exactly half of that. I've seen the need for this so many times on the daily. When I'm at work the girls get tired of wearing their heels so they need to take them off and slip on some flats that don't match with what they're wearing or are just plain ugly. Even at the clubs when girls are drunk and tired of walking and dancing in their heels you see them walking around shoeless, not very sanitary or classy. This way you will have a go to flat that is still high end and fashionable.
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