EOC Week 10: Valentino vs. Ginch Gonch

Valentino and Ginch Gonch… there are so many differences yet they are capturing somewhat of the same market. Valentino is timeless, elegant, classic and a dominant force within the fashion industry. Ginch Gonch is fresh, young, edgy and yet still very dominant in the industry. One of the biggest similarities that the two brands share is within their branding strategies. Stepping out of the crowd and stepping into individuality, when you put on Valentino you will capture the attention of everyone and above all else you will feel amazing. If you wear the Ginch Gonch underwear you aren’t just going to be wearing plain whitey tighties, you will be unique even down to your underwear and with that you will feel young and edgy. In looking at the advertising for each company I noticed that Valentino uses extraordinarily young models in their campaigns but still keeps with a classic backdrop, natural models that wear no make-up. I also noticed that they use two different shots of the models, one dominant nude photo and another with the model dressed in the Valentino gown. This reinforces the very Italian brand image of natural beauty and it also alludes to sensuality. The Ginch Gonch advertisements include several models in almost nothing but the underwear sometimes doing very sensual things. But, I noticed that they are usually placed in situations having to do with whatever the underwear has on it.