I think Urban Outfitters is one of the best stores you should visit when you want to get a really good picture of how a company sets up a store and merchandises in contribution to branding efforts. Every store has the same vibe when you walk in; the fixtures might not all be the same but they relay the same message. The colors that are used throughout the store are the same store to store. If you are expecting to receive a top notch customer service experience then Urban Outfitters isn’t going to be your store. In every store they are very consistent about the environment being self-service. The only time anyone talks to you is if you ask them a question first. But it doesn’t put you off because the way the product is merchandised, everything is very accessible to the customer. There is a very specific style of product that Urban Outfitters carries, therefore the mannequins are outfitted to entice the customer and also to give him/her different ideas on how to wear clothing.
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