1. In what way is Vera Wang a great example of the ever – changing career path of an individual?
Vera Wang’s career is a great one to look at no matter what industry you are in. By looking at the choices she made and the cause and effect situations she was in you can learn a lot. She went from being an editor at one of the most powerful magazines in fashion to creating her own wedding gown and establishing an empire based on a thought and theory.
2. Go to www.verawang.com. What changes have occurred in the company since the writing of this chapter? Has the brand expanded into other products?
Vera Wang now offers luggage, shoes, flowers, tabletops. Also, she offers a service where you subscribe to get a daily email from the company offering tips, advice, and her own personal secrets of the industry.
3. In your own words describe the Vera Wang brand. How does this brand differ from others, such as Ralph Lauren or Dolce & Gabbana?
The first word that comes to mind when I think of Vera Wang is elegant. Dolce & Gabbana is very about being edgy and fashion forward with their designs and theory in branding. Ralph Lauren is very refined with a hint of edginess. Vera Wang is very feminine and womanly compared to these two brands,
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