1. Currently, how many divisions do Dolce & Gabbana have in their company? Has it grown since this chapter was written? If so, how?
The company has 3 different brands: Dolce & Gabbana, D&G, and D&G Junior. They haven’t grown to have different lines but the company has expanded with their 3 current lines.
2. Do you think Dolce & Gabbana cater to the fashionistas that the rest of the design world has rejected? Why do you think they have dressed women like Isabella Rossellini, Madonna, Kylie Minogue, and Brooke Shields? Do you think these women are risqué? Why or why not?
I think that they were definitely the forerunners in having some risky and cutting edge fashion that other more contemporary and elegant designers of the time would have never even thought of coming out with. They dress these women because in the public eye, they were exactly what D&G was, different and risky. I think it was a branding strategy, by dressing these particular women, it helped to create a certain image around Dolce & Gabbana. For their time yes I believe that they are risqué, they did things that went against what people thought was ok and didn’t care.
3. Do you think gay and lesbian consumers purchase different fashion brands than heterosexuals? Do you think it was smart for Dolce & Gabbana to target this market? Why or why not?
Most of the time, gay people like to think of themselves as fashion forward, so targeting that market was a very smart idea for the company. This was a market that needed to be filled and also needed a voice in the fashion industry, D&G helped to curve the straight line that fashion had been taking since its inception. The gay community felt a personal emotional connection with the brand, at the end of the day, that’s what it’s about.
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