1.Fashion branding is where everyone responsible for selling fashion creates campaigns and gives fashion garments a unique identity, it’s also the planned out process of storytelling. Branding is a cumulative image of how a product or service that consumers associate with a specific brand and also a competitive strategy. You can create an image for a brand by advertising, promotions of campaigns and/or products.
2.By creating a luxurious image around a brand, a company can put their logo on almost anything and sell it at a high price just because of that logo. One product I can think of that some luxury retailers sell at a high price that unless it was made by that brand it would be thought of boring is key chains. When I worked at Louis Vuitton we had key chains that we sold for almost $200.00.
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